The Frenchman Mille studied marketing in Besançon before he held a number of remunerated positions in the watch industry, most notably at Seiko and a leading French luxury maison called Mauboussin. We therefore decided to take a look at the Richard Mille DNA, attempting to understand what makes these watches so expensive and whether they are really worth their price. However, the extroverted designs are not equally well received by everyone as a result of their controversial design language. Through a clever mix of innovation and perfect ambassador marketing, the brand has given a new face to the label “super high-end luxury watch” and has somewhat become the go-to watch brand for the world’s well-heeled (and extravagant) clientele in less than two decades. There’s a reason Richard Mille watches are dubbed “the secret billionaire’s handshake.” Before Richard Mille – the founder of the brand – no one had managed to offer such idiosyncratic creations at a five-, often six- or sometimes even seven-figure prices and with such resounding success. Richard Mille is a watch brand like no other, that goes without saying.
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